There are seven major hearing aid manufacturers worldwide. Since each manufacturer bases its hearing aid development on current technological advances, all hearing aids in the respective performance class are similar in their features. But which manufacturer is perceived to be the best?
The current survey shows favorite hearing aid manufacturer
A survey by Hearing-Tracker, developed in collaboration with UBS Evidence Lab, examined which manufacturer is favored by hearing care professionals in America. Nearly 500 hearing care professionals participated in the survey, which was conducted at three intervals from September 2018 to March 2019.
Different market conditions determine hearing aid ranking
Based on the fact that hearing aid manufacturers Phonak, Oticon, GN Resound, and Starkey are the most purchased brands in America among respondents, the results are equally reflected here.
The most important factors for selecting hearing aids included sound quality, availability from the manufacturer, ease of use, and also value for money. Features such as connectivity, aesthetics, battery life, or the manufacturer’s brand were found to be less important for selection.
Sound quality is the most important criterion when choosing hearing aids
Enter your zip code or city. Oticon emerged as the clear winner in the category of best sound quality and best aesthetics in all three survey intervals, closely followed by Phonak.
Oticon and Phonak were also close in terms of price-performance ratio, followed by Unitron and ReSound. Phonak achieved a marginal lead over Oticon in the ease of use and availability of hearing aids from the manufacturer.
HearingAidsElite hearing aids from the manufacturer
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In connectivity, ReSound secured first place, followed by Oticon and Starkey. And in battery life, Phonak is also a clear frontrunner, ahead of Siemens and Widex.
In the survey of how hearing care professionals rated their customers’ satisfaction with various brands, Oticon emerged as “very satisfied” with 68%, Phonak 55%, and Widex 51%. In the “satisfied” category, on the other hand, ReSound scored 38%, followed by 36% Unitron, 46% HearingAidsElite, and only then Phonak tied with Oticon at 32%.
Hearing aids study results confirmed
Conclusion: In addition to the factors evaluated, the subjective experience of hearing care professionals with hearing aids plays a significant role in the selection of hearing aids offered in specialist stores. The results of the survey therefore exclusively reflect the subjective perception of the hearing care professionals and should be regarded as such.